Press Releases - June 25, 2008

FOR: ACTION CORPORATION Paul Tomori, Founder & President tel - 905.684.3692 toll-free - 1.866.848.7778

FOR IMMEDIATE RELEASE

St. Catharines, Ontario, June 25, 2008 - Further to our company mandate to incubate technology ideas for web-based software applications to serve our valued, growing customer base, we are pleased to announce a new product called Bigger Better Box.

As a play on the tangible Big Box stores that we see in our communities, we thought that the biggest Super Target store has nothing on a company like Ebay or Amazon in terms of sheer volume of inventory and product diversity. The web truly provides a bigger and better box for facilitating e-commerce transactions.

The product has actually undergone several renditions dating back to the early days of our company. However, under the direction of our assistant system administrator, Laura Speck, our e-commerce software has taken on a distinct look and feel across all deployments. "Laura has an unbeatable fire for solving challenging computer problems and introducing cutting-edge technologies. She just doesn't quit", says Paul Tomori, company President. That kind of attitude meshes very well with our action-oriented company philosophy.

Tomori elaborates: "The new launch is a rendering of an old concept using modernized tools like PHP, mySQL and AJAX programming methodologies. We are very proud of our ability to go from concept to a deliverable product. We are very centered on task completion and launch. We are not the kind of enterprise that talks about what we are going to do next - we are too busy actually making it happen."

The system has been deployed successfully for many niche-oriented clients. We have one of the biggest stamp collector websites on the internet selling through Bigger Better Box and we have another customer selling natural insect controls. "You don't get more niche than that", says Tomori. These clients need the depth that the internet can bring to their diverse inventory, but they don't need the expensive platforms, drop-ship services or inventory storage that a company like Amazon offers. Our web-based solutions are a perfect fit in such cases. Most recently, we launched the YMCA Day Camp online registration service using Bigger Better Box. The client has expressed extreme satisfaction with our delivery and the functionality of our systems.

With each new product launch, we iterate customizations that can then be generalized across all other subscribers. "This is the key to our success with our other successfully incubated products like GuestServe and Ripplemail", says Tomori. Anyone interested to know about The ACTION Corporation's technology incubation concept or the Bigger Better Box product as a provider of e-commerce solutions is invited to contact us today.

About ACTION Corporation

Founded in 2001, The ACTION Corporation is a leading business-to-business provider of strategic online planning, website design/development, premier website hosting, online promotions, profitable e-commerce services, and web-based business management.

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